Facts about Veganism
The past couple of years have seen a huge demand for plant-based meal solutions in UK supermarkets. This demand is primarily driven by young shopper’s inclination towards vegan soups, vegan ready meals, and experts believe the coming years will see this demand graph turn more upwards.
In a recent IGD shopper Vista report from October 2018:
- 22% of shoppers in UK supermarkets would like to greater choice in vegan foods
- 34% of shoppers in UK supermarkets would like to see certification and better labeling of vegan meals
- 45% of shoppers in the same survey believe that vegan foods are healthier for them